Routes Hermesianes. We know the trade and culture of the commercial axes of the hand of Hermes

On these guided and dramatised cultural routes, participants are presented with a map, clues and instructions which take them round the shops of a shopping hub. As they follow the route, participants will be able to take photographs of the activity and upload them to social networks. Guides will be dressed as important, well-known historical figures from the area in which the route is located.

Cultural commerce in Poblenou

Shops in Poblenou will host theatrical performances and display images which connect their store to an artistic figure, a historical event or an anecdote. There will be a Q&A game about the images and a festive activity where competition prizes will be handed out.

Enjoying Gaudí

Recreational treasure hunt for all members of the public. Thanks to a series of clues located in the Sagrada Família and shops in the area, participants gradually discover Gaudì’s work, local shops and the culture and history of the neighbourhood.

The commerce and culture game

The commerce and culture game is similar to the goose game but the board squares have images of the buildings, associations, sculptures, products and services of Esquerra de l'Eixample. So players will become familiar with local shops, cultural sites and places of interest in the neighbourhood.

What has the Carnival done for the shops?

Entertainment in El Clot’s streets and shops to Carnival alive for all the families in El Clot - Camp de l'Arpa. Shop windows in the neighbourhood will be decorated and various activities will be held inside shops and out on the streets.

Eixampla’t

“Eixampla’t” is a multimedia project which aims to promote local organisations and culture, while creating links with shops and businesses in Dreta de l’Eixample. It is a reference web portal which will include all the cultural organisations in this neighbourhood. Then the work of coordinating these organisations and any individuals that wish to join them will start, so they can offer shows, activities, workshops, talks or other activities, and create links between these activities and commerce through shared offerings.

The commerce and culture corner in Sant Antoni

A commerce and culture corner will be installed in Sant Antoni shops where people will be able learn about different types of cultural activities or promote them, for example, book exchanges. This information will also BE available on the Sant Antoni Comerç website.

Guess the riddle

Shops in the Eix Maragall will be decorated with popular sayings, phrases and riddles, which will be replaced each month. At the same time, there will be a riddle game for schools in the area. Participating students will receive a gift from the shopkeeper if they solve the riddle. A compilation book will be published with all the images, phrases and riddles used during the project and distributed among local residents.

Exhibition “Barcelona, commerce with character”

The touring exhibition "Barcelona, commerce with character" will visit all the city’s shopping areas and other public spaces in the ten districts in order to spread the values of local commerce: a customised supply of quality local goods and services, committed to the values of sustainability, that links people with the area, generates identity and creates added value in civic dynamics.

14th European Conference on Urban Commerce. Vitrines d’Europe

In Spring, Barcelona will host the 14th European Conference on Urban Commerce. This event, organised by Vitrines d'Europe, will be an opportunity to reflect and debate on the challenges, problems and projects of the European retail sector, taking into account the differences and similarities of the various participating countries.

Betevé. Local commerce, commerce with an interest in heritage

Betevé, the city's TV company, will create an online repository for any content it produces on the topic of commerce during Commerce and Culture Year and will also create a hashtag for it.

Showcases of Sant Gervasi

In Sant Gervasi, there will be a showcase competition on the theme of culture and commerce. At the same time, a photographic contest will be held on the participating showcases. An exhibition will be held with the best photographs presented.

Final Gala of the Year of Commerce and Culture

The Year of Commerce and Culture will be closed with a gala opened to the public to be held in an emblematic space of Barcelona. The event will present a selection of the best cultural and artistic activities and manifestations that have been part of the Year.

  • Giant bubbles in the Parc de la Ciutadella. 2017 Mercè Festival
  • Towers of the Sagrada Família temple
  •  “Swing Broadway” at Teatre Grec
  • Inside a shoe shop in Ciutat Vella
  • King Carnestoltes
  • Window display with Easter cakes
  • Giant bubbles in the Parc de la Ciutadella. 2017 Mercè Festival
  • Towers of the Sagrada Família temple
  •  “Swing Broadway” at Teatre Grec
  • Inside a shoe shop in Ciutat Vella
  • King Carnestoltes
  • Window display with Easter cakes