Promoting local commerce
Barcelona is proud of its shops and shopkeepers. That does not mean we don't value retailers and brands from elsewhere, it just means we are trying to restore the values of local trade, tradition, know-how, friendly service and support for the Km 0 market.
Initiatives and resources from Barcelona City Council that are aimed at establishing the bases for enabling the generation of positive synergies between a vicinity's shopping centres and local commerce, under an economic sustainability framework.
Every year a competition is held to for the Best Shop in the World Awards. These were created in 1997 to reward the effort of the shops and shopkeepers, the men and women responsible for making Barcelona a modern shopping centre of enviable quality.
This is an educational programme for primary and secondary school students that sets out to teach them about Barcelona's historical, social and cultural environment through neighbourhood and city commerce, while educating them in the habits of responsible and critical consumption at the same time.
Today, besides having initial training and academic qualifications, it is just as important to keep retraining, so you have the best possible professional profile.
The aim behind this competition is to get retailers from the Shock Plan's target neighbourhoods (Bon Pastor, Baró de Viver, Trinitat Vella, Zona Nord, Roquetes and Besòs-Maresme) involved in putting up Christmas decorations in their shops, to maintain and increase their number of customers. So all the retailers who take part in the competition will be given training in the winter shop-window decorating programme provided for under Barcelona's "Open to the Future" local-commerce training programme . The competition is ultimately about helping to boost and promote commercial activity in these neighbourhoods and raising the profile of their shops and making their current range of offers more attractive.