Summary of the 2014 omnibus survey

Opinion survey on shopping in Barcelona. Municipal omnibus.

Barcelona City Council provides you annual information on the public's opinion of shopping in the city and their shopping habits.

 

 

Where you get the best service

The percentage total for neighbourhood or specialist shops and municipal markets (73%) makes it clear the people interviewed feel they receive a better service from local retailers. 51.9% of those who usually do their household shopping say they feel they get better service in a local or specialist shop, compared to 21.1% for the municipal markets. These are followed by supermarkets (13.4%), shopping centres (6%), department stores (2.7%), and hypermarkets (0.8%).

Evaluation of the range of commercial offers

The respondents who usually do their household's shopping give Barcelona's range of commercial offers an average score of 7.8 out of 10. More specifically, 82.1% of shoppers describe themselves as very or quite satisfied and  13.1% and 3.4% respectively as satisfied and little or not at all satisfied.

Have you ever bought anything over the internet?

Over half (54.8%) of the Barcelona-resident respondents confirm they have made an online purchase at some time. The growth of online shopping has stabilised at around 55% of the entire population, following a 15-year upward trend (not taking into account the significant drop in 2012).

 

Evaluation of commercial opening times

The respondents who usually do their household's shopping give the business opening hours an average of score 7.7 out of 10. More specifically, 80.2% of shoppers describe themselves as very or quite satisfied and 14.1% and 4.9% respectively as satisfied and little or at all satisfied.

Evaluation of customer care

The respondents who usually do their household's shopping give Barcelona's customer care an average score of 7.2 out of 10. More specifically, 68.6% of shoppers describe themselves as very or quite satisfied and 25.2% and 4.2% respectively as satisfied and little or not at all satisfied.

People registered with Social Security

143,012 people in Barcelona are employed in the commercial sector, representing 14.9% of the total registered workers in the city. Of the total number of jobs, 90,316 work in the retail trade (63.2%), and 52.696 (36.8%) are employed by wholesalers.

Employment trends in the commercial sector have been positive compared to 2013, with an increase of 1% (1,461 people) of workers. The retail sector that has seen more positive growth (1.7%) whereas the wholesale market has declined slightly (by 0.1%).

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