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Creations from the advertising boom between 1890 and 1950, at the Design Museum
The forms and materials used by the advertising industry from the end of the 19th century until the middle of the 20th are the stars of the exhibition hosted at the Design Museum between December 13, 2018 and March 31, 2019. The Advertising boom. Tin cardboard and tile posters. 1890-1950 explores the different styles and designs in commercial advertising design beyond posters, to bring posters that were once celebrated and have now become collectables, to the public.
The exhibition, with over 250 pieces, focuses on products for everyday use, from food or beverage packaging to pharmaceutical and tobacco products. In order to highlight the qualities and advantages of their products, manufacturers tried to create a name for themselves and grow within the market by generating an attractive image that emphasized their name in the design.
Durant aquesta època, la publicitat opta per materials de suport com el cartró, el llautó o la rajola de ceràmica, materials que van possibilitar una millor difusió dels productes anunciats. Aquests anuncis es col·locaven als establiments comercials, penjant de façanes o en aparadors i mostradors. També destaquen les grans figures de cartró bidimensionals i tridimensionals que es col·locaven a l’entrada de les botigues, i que van esdevenir molt populars.
During this time, advertising opted for support materials such as cardboard, brass or ceramic tile, materials that made it possible to easily distribute advertising products. Ads were placed in commercial establishments, posted on facades or in showcases and on counters. Also included are two-dimensional and three-dimensional cardboard figures that were usually placed at shop entrances and which became very popular.
Quant a la rajola de ceràmica, l’exhibició ens introdueix la tècnica de l’entubat, una de les més refinades i típica de terres valencianes.
Other methods of creation and image reproduction are also displayed, including color lithography or chromolithographic printing, methods which resulted in the advent of color in the world of advertising and were a key process for the spread of advertising poster on paper, brass and cardboard. Regarding ceramic tiles, the exhibition introduces casing technique, one of the most refined methods and typical in the region of Valencia. The exhibition includes works by professionals, often anonymous, from illustration, on loan from the Mateu Llinàs and Audet Collection of Barcelona, and the Museo de Cerámica de Manises. Most of the exhibition components were produced in Catalonia, except for the advertising on ceramics which comes mainly from Valencia.
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