Barcelona Cultura

The people of tomorrow, protagonist of the ADCE’s new edition

The sixth edition of the ADCE European Creativity Festival is taking place at Design Hub Barcelona November 8 and 9, and it strives to present ideas and innovative models that challenge the way we see creativity, graphic design and creative solutions, and at the same time inspire shifts in perceptions that will help reshape the future of the industry.

This year’s theme “People for Tomorrow” will be celebrating the people who are already building a better tomorrow, those who employ their creativity for good, because they believe future problems will not exist if we assume this commitment now. “Tomorrow belongs to all of us, but it needs to be created, protected and nurtured by all of us. Companies will only thrive when they understand that they live in society and not in spite of it”, says Fernanda Romano, ADCE Festival 2019 curator.

This immersive event’s program will bring together creative professionals from around the continent for two days of inspirational talks, hands-on workshops, and plenty of networking opportunities. The workshops are aimed to define how creativity and design can help transform ideas into high-impact and purposeful actions. “Taboo Materials” by Robert Thompson and “Future Food Scenarios” by Elsa Yranzo are some of the examples in which participants’ abilities at problem-solving, collaboration and innovation will be challenged.

The series of talks will be the highlight of the festival and will give voice to the creative talent of tomorrow. Some of the headliner speakers will be the Global President of MullenLowe Group José Miguel Sokoloff, Creative Director of Futerra Laura Hunter and CoFounder of PiSchool Jamshid Alamuti.

The winners of the ADCE Awards will be announced in a ceremony. These awards acknowledge the creative excellence in Europa, and it is the only international competition that gather awarded works from the most prestigious national European competitions.

Do not miss this opportunity! Get your tickets here.

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