Barcelona Cultura

What will the agencies of the future be like? Get the answer at Creative Incubator

What will the agencies of the future be like? If you work in the creative sector and you've asked yourself this, the Creative Incubator is waiting for you! The Art Directors Club of Europe (ADCE) and Pi School have opened up registration for the second module of this training program running from May 10 to 12 at the Disseny Hub. 

The initiative arrives in Barcelona after the success achieved during the first module, which took place from March 1 to 3 in Rome and included the participation of over 20 creatives from around Europe. The Creative Incubator is a training program designed to define future business models, as well as the organization of the advertising and design industry. It acts as a meeting point for creative people who want to reflect and base their work on overcoming the current challenges of industry and agencies.

The program includes a series of masterclasses and group work dynamics with the goal of promoting a discussion about the current model of agencies that questions the current state of the creative industry. Through workshops, laboratories, mentoring and conferences, the participants design, create and assimilate the viability of different commercial models that respond to the needs of the clients.

The Barcelona module includes the collaboration of professionals such as Julio Obelleiro, an experiential design expert and the co-founder of Wildbytes, an internationally recognized agency that organizes actions with a strong technological innovation component. One of the most influential women in the creative industry is also involved: Fernanda Romano, creative director and strategist at Malagueta Group. Both are mentors of Creative Incubator in Barcelona.

Before presenting the first conclusions, Creative Incubator will make a final stop in Berlin, where the third module will be developed from September 3 to 8. The results of the research will be announced at the next edition of the European Creativity Festival, which will take place in Barcelona from November 8 to 10 and the future structure of agencies will begin to reveal itself. It will be then that the structure of the agencies of the future will begin to reveal itself.

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