A programme of over 100 activities is planned around the city’s 21 shopping hubs in 2018 as a way of marking Commerce and Culture Year. The aim is for shops to promote culture and act as cultural information points for local residents in the city’s neighbourhoods.
The Councillor for Tourism, Commerce and Markets, Agustí Colom, explained: “Placing the accent on commerce and culture means placing the accent of two city essences which create identity and contribute to its idiosyncrasy”. Colom added: “We want commerce to be a cultural practitioner for the city and for culture to be a way of people coming into contact with local commerce and appreciating it”.
All related initiatives will be introduced progressively and will be free of charge. Some examples include a short film competition (Barcelona Shopping and Shooting), awards for narratives, the travelling exhibition ‘Barcelona, Commerce with Personality’ and dance classes.
The programme aims to facilitate public access to all sorts of cultural manifestations, at the same time opening up new collaboration between institutions to give future continuity to the initiatives started.
Commerce and Culture Year is jointly backed by the Barcelona Commerce Foundation.