Strategy

The Area of Enterprise, Culture and Innovation’s strategic priority is to develop initiatives designed to create quality employment in Barcelona in a growing and internationally competitive environment. Like other global cities, unemployment and inequality are the main challenges facing this city, and the most effective way of combating them is to develop initiatives that boost and diversify the economy and ensure the creation of quality jobs.

In order to do so, we are developing initiatives that are designed to support enterprise and innovation in strategic sectors, as well as attract productive investment to Barcelona through the city's strong international agenda and by backing the various business, commercial and entrepreneurial activities that are launched here.

In the cultural sphere, our actions are focused on increasing access to culture and supporting its creation. Various sector-specific measures have been implemented with that in mind, including support for the book and literature sectors, as well as the audiovisual and performing arts sectors. At the same time, we have launched initiatives such as Barcelona Districte Cultural, with the aim of creating high quality cultural tours that bring culture to the neighbourhoods, enabling the public to connect with artistic creation.

Strategic projects

Creation Factories programme

This government measure aims to achieve a series of five large-scale goals: a comprehensive framework of relations; a model of communal governance; a quantitative and qualitative system of evaluation; a comprehensive definition of programmes and an extension of the Creation Factories network.

Barcelona: Open City

Summary of the strategic lines for the international economic promotion of Barcelona over the coming years and the action of the Department for the Promotion of the City.

Barcelona Audiovisual

The government measure on cultural matters includes a series of actions aimed at encouraging and consolidating an audiovisual policy. Barcelona will invest €1.4 million in promoting the audiovisual sector.

Strategic Tourism Plan 2020

The 2020 Strategic Plan for Tourism includes the lines of action that will guide the City Council's tourist policies in coming years. This includes the 10 strategic programmes that define the 30 lines of action and the 100 operational measures that will respond to future strategic challenges.

Barcelona Literary City

The main aim of the government measure for the book sector is to put together a comprehensive policy that creates the highest possible levels of complicity with the main players involved in a sector that has great strengths, but which is also subject to a number of technological challenges and uncertainties arising from globalisation.

Barcelona Cultural District

A stable circuit of professional shows and a programme for creating community arts projects, which aims to bring the general public into closer contact with culture and culture into closer contact with the general public, so that people may become active cultural players.

High-quality, local restaurants

The municipal government aims to promote the restaurant sector, considered to be of fundamental importance to the city, because, among other things, it provides work for around 63,000 people and keeps 7,000 establishments open.