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A portrait of the Costa Brava in full colour

A portrait of the Costa Brava in full colour

This summer, Jordi Puig’s book Costa Brava Postals 1960’s-1970’s was presented to the general public. The book brings together 600 postcards, selected from a total of 9,000, which reflect on the change that has taken place on the coast, going from a traditional, austere society to the incipient modernity that resulted from an effective tourist-based […]


This summer, Jordi Puig’s book Costa Brava Postals 1960’s-1970’s was presented to the general public. The book brings together 600 postcards, selected from a total of 9,000, which reflect on the change that has taken place on the coast, going from a traditional, austere society to the incipient modernity that resulted from an effective tourist-based strategy. In the words of the author: “In 1958 the Spanish economy was stagnating, and the country was opened up to tourism to improve the situation. And it was this mass tourism that brought us modernity, as we can see from the postcards, which show how the country changed thanks to this breath of fresh air from Europe and America”.

The postcards reveal the way in which these social changes were mirrored by constant transformation in terms of architecture and town planning, thus forever defining a “before” and “after”.

The book is not only a compendium of postcards, it is also the result of 10 years of research on the subject, together with the compilation and organisation of the graphic materials into thematic areas. An exhaustive work that enables us to explore the contrasts on this part of the coast, and to discover the work that was being done by publishers and photographers at the time.

Furthermore, it appears that this year we are witnessing the growing popularity of the idea of the postcard being a graphic testimony to history. The exhibition Diumenge (2017), organised by the Fundació Antoni Tàpies, put on show 15,000 postcards from around the world, all of which were collected by Oriol Vilanova, an inveterate explorer of flea markets all around the world.

 

Exposició "Diumenge" (2017) de la Fundació Antoni Tàpies.

“Diumenge” (2017) on the Fundació Antoni Tàpies. Wikipedia