The Municipal Institute of Informatics (IMI) recently participated in the kick-off of the European Mobility Urban Values (MUV) project in Palermo, Italy
MUV is a Research and Innovation Action funded by the European Commission under the call Horizon 2020 Mobility for Growth. This program includes initiatives which combine technological and research innovation, participatory processes and improvements of mobility of different transport systems. The project will last for three years (2017-2020) and it is formed by 14 partners from 8 countries and the followingEuropean cities: Amsterdam, Barcelona, Fundao, Ghent, Helsinki and Palermo.
The objective of MUV is to conduct a research aimed at improving urban mobility through an innovative approach: changing commuting habits through a mobile application that mixes digital, technological and physical experiences.
The MUV system will result from the combination of behavioural change techniques, new technologies, data science through Open Data and co-design /co-creation approaches.
Following the Barcelona Digital Plan, the environmental and mobility data, gathered via the mobile application and the monitoring stations, will be released as Open Data. This will allow civic hackers to build new services able to improve cities’ quality of life in a more effective way.
MUV is based on the experience of trafficO2, an Italian research project that has been carried out in the city of Palermo in the last three years. trafficO2, involving 2.000 students of the University of Palermo and a network of 100 local businesses, showed a reduction of carbon emissions associated to the active users of more than a 40%.