The campaign is a Barcelona City Council initiative, and it begins this November.
Barcelona City Council is launching a new campaign with the aim of promoting local markets and commerce and showing us the everyday lives of stallholders, retailers and their customers. “Barcelona commerce sounds good” begins this November, and it will continue with various activities until October 2018.
Stallholders and retailers, in the spotlight
This time, stallholders and retailers will be in the focus of the campaign as they are the people who set the pace for commerce in the city’s neighbourhoods. The campaign aims to show these people’s stories. The people who, through their work and dedication, create history and keep neighbourhoods moving.
With this in mind, one of the campaign’s initiatives will be to create “the commerce rumba”, a song explaining the role played by stallholders and retailers in their neighbourhoods, and revealing their stories and everyday lives.
When creating this rumba, various representative values of Barcelona’s small businesses will be taken into account, including: the radars project for senior citizens, the school-paths initiative and educational, entrepreneur and innovation projects, the generational change, emblematic establishments, cultural diversity and integration, digital commerce, sustainability and Green Markets.
Initiatives with “the commerce rumba”
During the campaign, there will be a series of rumba concerts in various commercial hubs around the city, and in Barcelona Markets. This means that city residents will be able to hear the “commerce rumba” live, played by various rumba groups.
The year of Commerce and Culture
This campaign and its various initiatives are part of the Year of Commerce and Culture, which aims to bring together the city’s two most representative sectors and invite city residents to enjoy a year of free cultural activities, with small businesses as venues.