The exhibition «Pedro Rovira, de la alta costura al prêt-à-porter. Col·lecció Antoni de Montpalau» (Pedro Rovira, from haute couture to ready-to-wear. The Antoni de Montpalau collection) at the Museum of Costume of Madrid reveals the figure and creations of the designer from Badalona, Pere Rovira Planas, better known as Pedro Rovira. Not only through the exhibition, which can be seen until 18th February, but also thanks to Twitter and the i#LunesdeModa Initiative. What have we discovered?
A new conception of fashion
Pedro Rovira knew how to adapt to the social changes of the 1960s and 70s, addressing an increasingly larger clientele and using new materials for his designs.
Standard bearer for prêt-à-porter
He was one of the leaders involved in the consolidation of prêt-à-porter (ready-to-wear) in our country, while also producing mass produced items to be marketed at both the national and international level.
Within the club of five
Due to his career success and creativity, Pedro Rovira was considered one of the “five great masters of haute couture”, along with Asunción Bastida, Manuel Pertegaz, Santa Eulalia and El Dique Flotante.
Many of his pieces were presented at national fashion events, such as the Spanish Fashion Show. But, from the 1950s, he also managed to open himself up to the international market, taking part on the catwalks in Venice, Frankfurt or Stockholm.