What it is

The Strategic Tourism Plan 2020 opened up an intense process of reflection and shared knowledge on tourist activity in the city and its effects. It highlights the importance of governing tourism through the design of shared strategies, guaranteeing the city’s overall interests.

The starting point for drafting the Strategic Tourism Plan 2020 was:

  • The continued increase in visitor numbers and the emergence of new disruptive activities (accommodation, transport, services, etc.)
  • The expansion and increase in the effects of tourist activities on the municipal and metropolitan area.
  • The updating of acquired commitments as a responsible and sustainable destination.
  • The demand for new governance mechanisms with a greater role for the public.
  • The need to integrate tourist activities into urban-management tools.

The result of this process of reflection was the definition of a tourism strategy for Barcelona firmly aimed at guaranteeing the destination’s sustainability, promoting, fostering and demanding responsibility for the actions, practices and activities that make up the city today, shaping the city of the future.

The tourism strategy has been drafted by:

  • Defining 5 areas: Governance, Tourism Management, Territorial Strategy, Jobs and Enterprise, and Promotion and Marketing, between them covering 80 strategic challenges.
  • Defining 10 strategic programmes detailing 30 lines of action and 100 measures which must respond to strategic challenges:

Full document of the Plan

Informative material