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Picture showing a boy and a girl waving a flag that reads "Barcelona". You can also read "Fem la Barcelona de la teva vida".

FEM LA BARCELONA DE LA TEVA VIDA

Author:
VML The Cocktail (idea and design), Javier Tles (photography)
Year:
2025
Measurements:
50x70

Barcelona is a city that has everything to live in through every stage of our lives. A city built by its citizens, who proudly reclaim their Barcelona, made up of neighborhoods, corners, journeys, vital and professional experiences they feel as their own.

With this campaign, which coincides with the launch of Barcelona City Council's new visual communication identity, the city's pride is called upon, inviting citizens to fall in love again with their Barcelona. And the graphics reflect this: people of all ages and districts waving flags and displaying scarves and tattoos with the city’s name, or with spaces and scenes that are part of their everyday life.