This plan understands local economic development as a set of actions, policies and strategies that promote economic activity aimed at addressing the needs of those people that live in a particular area, with a perspective on wealth distribution, gender, inter-cultural and environmental sustainability. It is a development that brings together the resources of an area to make a plural economic ecosystem that welcomes different economic sectors and stimulates different economic activities through the coordination of policies and projects by the Public Administration, the fabric of our community, and the social and private sectors.

In more detailed terms, it is a type of development that:

  • Places the needs of the population and improving their quality of life centre stage. It does not just contemplate the growth of wealth, but rather how wealth is distributed and how it benefits the whole of society. It is part of a plural economy at the service of citizens, promoting fair working conditions in a healthy environment and taking into account environmental protection and social cohesion.
  • Considers the region in an integral way, with particular emphasis on how to generate virtuous dynamics between different areas of economic development: training, employment, business and conventional entrepreneurship, with an eye on the social and solidarity economy and the care economy.
  • Contemplates everything that is local as an opportunity to promote concerted strategies for economic revitalisation with different regional stakeholders -public, private and from the community-, with clear public leadership that facilitates, accompanies, promotes or links into desirable community leadership. It also actively promotes cooperative and transversal work between the different authorities involved and between the different areas of the City Council, looking for maximum alignment and coherence of actions carried out in order to be more efficient.
  • Stimulates the private sector to achieve greater social and environmental returns for everyone, while promoting the cooperative, social and solidarity economy because it is based on fairer and more democratic relations and because of its high sustainability and resilience value, and because it resists the ravages of recession better, amongst other characteristics.
  • Has a gender perspective, as it attends to the needs of women, putting emphasis on improving their living conditions, and bearing in mind that they suffer higher rates of unemployment, higher levels of insecurity at work and poverty and receive lower wages and pensions–, while aiming to dignify those jobs that have been traditionally feminised, de-valued and with low qualifications, but that are nevertheless essential for our welfare and life, such as cleaning or caring for people.
  • Has an intercultural perspective in its diagnosis and interventions, and believes, therefore, in effective policies to promote the equality of rights, obligations and opportunities to combat situations of exclusion and discrimination by origin or based on cultural differences.
  • Addresses the challenges of environmental sustainability in terms of economic activity, and therefore, this aspect is included in the designed set of policies and actions. These take into account the environment as something that must be protected and taken care of through the use of resources that approaches zero waste and minimal environmental impact.

This type of local development is the basis of Barcelona Activa’s new strategy lines, which place localness and proximity as the general benchmark criteria. This is a new model of economic revitalisation that translates into locally-oriented services and actions that are closer to our neighbours, which reach more sectors of our society and which are designed in cooperation with the district councils and local stakeholders. District Economic Development Plans, like that of Ciutat Vella, are examples of this type of local development.