Measure

01.10

Interventions against sexist advertising in the public way in Ciutat Vella and its shops

2018Multiannual measure 2017, 2018

The Council has to ensure the non-sexist use of advertising in the public way and its shops, also in its local development strategies, because the impact of advertising is another result of economic activity.

In coordination with the municipal departments involved and the city’s strategies, there will be a study of the radius of intervention and the powers that the City Council has on certain advertising media (transport, the public way, etc.) and actions will be promoted to prevent the spread of sexist advertising in Ciutat Vella, as well as awareness- raising measures in shops about this type of advertising and its effects.

Measure's execution schedule

2017: 3T, 4T. 2018: 1T, 2T.