A city with a model commercial scene
Our retail offering is based on combining traditional family shops, major international brands and commercial innovation. All these help to create a unique, Mediterranean, commercial city model.
A shopping hub is a commercial entity that brings together the retailers' associations in the area to adapt, organise and promote it as an open-air shopping centre with ongoing professional management.
Its aims are to:
- Identify an area with a high concentration of commercial activity.
- Adapt the area to the needs of that activity.
- Push for the improvement of its existing facilities and the arrival of new businesses.
- Generate flows with shopping appeal.
Street fairs and markets
Various professionals, manufacturers, traders and crafts people from different places congregate in the street fairs and markets. In reality, though, the reason for their existence goes far beyond mere commercial exchange. They also bring together people and professionals with common interests.
There are small ones and large ones, some outdoor, most indoor. For many shoppers they have one big advantage: a very wide range of brands and services in one place.
Mercabarna is the wholesale market for all the food markets. It supplies nearly all the fruit shops, butchers, fishmongers, etc. It is famous and recognised around the world for the range of quality fresh produce it offers, as well as its size.
Barcelona is one of the few cities in the world with a network of markets that extends to every neighbourhood in the city, helping to promote and offer the public a healthy, balanced diet. Markets that are looking to the future by introducing new services in line with the commercial demands of the 21st century, all the while not losing sight of the past, because the buildings that house them are a reflection of the history of the city and its citizens.
Associations and guilds
The associations and guilds of Barcelona's retailers and traders are an example of the good understanding that exists between professionals, customers and the local government in order to achieve the common goals that will help the city fulfil its vocation to be a shop open to the world.