Shoppers still prefer neighbourhood commerce for clothes, footwear, household items, leisure and culture

Municipal Òmnibus Survey. Data from the Municipal Òmnibus Survey conducted in December 2018 show that neighbourhood and specialist shops are still people’s preferred choice when shopping for clothes, footwear and household items.



Neighbourhood and specialist shops are still the establishments of choice among Barcelona residents when purchasing clothes, footwear, household items, leisure and culture, according to the latest Municipal Òmnibus Survey (December 2018). Figures for purchases made at this type of establishment and sales of each of these products remain stable, with a slight upward trend in household items, leisure and culture.

In terms of transport, the most common way for people to get around when making everyday purchases is on foot, although less so when shopping for clothing and footwear.

Buying food

A total of 66.1% of people buy their food in supermarkets, 16.4% at municipal markets and 10.3% in neighbourhood or specialist shops. For fresh produce, the figure for municipal markets is practically the same as for supermarkets (34.4%).

Most Barcelona residents opt for the supermarket (75%) to buy other everyday products (for example, cleaning and personal hygiene products), compared to the 16% who buy these types of products in the neighbourhood shop.

Compared to the figures for the same period in 2017, the survey at the end of 2018 reflects an 8.2% rise in the preference for supermarkets for purchasing food in general. The municipal market remains people’s favourite place to buy fresh produce.

Clothes, footwear and household items

Those surveyed affirm that they mainly buy their clothes and footwear at specialist neighbourhood shops (40.6%, almost identical to the previous year’s figure of 40.8%).

For household items, people incline towards neighbourhood or specialist shops (43.8%), followed by large specialist stores (20.8%) and shopping centres (17.8%). Of special note is the 6% rise in purchases in neighbourhood shops compared to last year’s figures. The figure for shopping centres remains virtually unchanged (17.5% compared to 17.6% for 2018) and department stores have seen a drop of 2.8%.

Leisure and culture products are mainly purchased in specialist or neighbourhood shops (59.3%, reflecting an 8.6% rise), shopping centres (14.9%) and large specialist stores (10.8%). After two years of falling figures, purchasing at specialist or neighbourhood shops has risen by 8.6%, while it has dropped at both large specialist stores and via the Internet (3.9% and 3.8%, respectively).