A Modernisme-linked treasure hunt has been organised through shop windows and, what is more, customers are being presented with a collection of post cards with several illustrations relating to that artistic movement.
A link with the Modernista movement has been established along Avinguda Gaudí and its surroundings, through two of the city’s big iconic monuments that represent it: the Sagrada Família and the Hospital de Sant Pau complex.
The initiative is aimed at linking the area’s commerce to these monuments, by contributing information to visitors on the artistic movement, the history of the neighbourhood and details on the lives of the architects, Antoni Gaudí and Lluís Domènec i Montaner, as well as local cultural and culinary traditions. Walks through the neighbourhood and purchases from local shops are being promoted.
A Modernista ambience has been created for shops and restaurants as well as shop windows which includes enhanced-reality features with cultural information and other ephemeral decorative elements made by students from the city’s design and window-dressing schools (Llotja and Deià).
There is also a treasure hunt, aimed at families, with a narrative relating to the neighbourhood’s history and focused in particular on the architects Gaudí and Domènech i Montaner. You can take part in the treasure hunt on: 22 and 29 December, from 11.30 am to 1.30 pm.