Yesterday evening saw the announcement of the winner and runner-up designs selected from the drawings – made by 3,360 students from 46 of Barcelona’s schools – that had been entered for the Bookmark Prize 2018, an activity from the “Commerce and Schools” educational programme. The Museu del Disseny played host to the formal prize awards ceremony.
The Bookmark Prize is awarded in recognition of the work carried out by participating children, who artistically depict their vision of neighbourhood commerce as a central theme. Reproductions of the winning drawings will be inundating the city as 500,000 bookmarks, which are already available in shops in Barcelona’s shopping hubs.
Productive, social and educational networks are linking up under this initiative, which brings neighbourhood commerce and responsible consumption together, mainly in the educational world, as a local and inter-relating element among people.
Students’ visions of local commerce
The bookmarks made by students offer their take on local commerce and shops that help to maintain social networks and humanise the city. As highlighted by the Councillor for Tourism, Commerce and Markets, Agustí Colom, “talking about Barcelona commerce means talking about an extensive range of types that demonstrates the city’s economic diversity”.
The jury for the prize selected 14 illustrations, 2 for each category of the educational cycle, and another 14 runners-up. Creativity and conveying values of local commerce are the main features of the winner and runner-up works. The jury, who enjoyed participation from The Elisava University School of Design and Engineering this year, took account of the originality of the drawings, the technique used and the relevance of their themes to the proposed concept. This year’s edition stood out for the students’ impressive creativity and the artistic diversity found in the compositions, as well as the variety of commercial types represented.
The event rounded off with an opportunity for the participants to visit the Design Does exhibition at the Museu del Disseny, co-produced by the Elisava and the Museu del Disseny and drawing the boundaries of how design shapes our society’s global challenges.