Training centres and trade areas of Barcelona unite

Training centres and trade areas of Barcelona unite

Dissenyem Comerç (We Design Trade) is a project that began in October 2020 with the aim of uniting local trade with the contributions of students from various design disciplines. Having held two editions in which students have come up with several proposals to revitalise local trade, the time has come to make them a reality and put some of these projects into practice.

The Disseny Hub hosted an exhibition of the projects that will be implemented in various trade areas of the city throughout 2023.

Here’s what they are all about:

-The Idem Creative Arts School has been working with the Traders Association “Comerciants La Rambleta” and proposes to re-brand the association’s visual identity so it can gain greater relevance.

- As for the Elisava Faculty of Design and Engineering UVic-UCC, it has come up with a proposal to use graffiti art to decorate the shops’ blinds in the business area of La Sagrera.

- The Massana School has been working with the trade community of the Born neighbourhood. The students have come up with some QR Codes, which will allow us to identify the different sectors of the shops in the Born district through the historical character, Bastaix.

- The students of the BAU school propose a game for families and children alike for the trade community the Horta neighbourhood. With this initiative, families will be able to have direct contact with the traders in a fun and dynamic way.

- The Higher School of Design and Plastic Arts of Catalonia (ESDAPC in its Catalan acronym) has been working in the Fabra Centre area and proposes that the identity of the trade area should be redesigned to make it more youthful and attractive.

-The students of LCI Barcelona have worked with the Traders Association of Carrer Torrijos as well as the Traders Association of the Travessera de Gràcia Centre. Their proposal is to come up with a new corporate identity for the new traders association.

- ACID House recommends campaigning for the gamification of the Poblenou businesses. This will promote local buying and enable interaction between the citizens and the traders of the neighbourhood.

-The Elisava school has come up with the “Pedalant Sants-les Corts” (Pedalling Sants-Les Corts) idea, a mobile point for the promotion and visibility of local establishments.

- The students from the EINA University School have decided to go further and proposes the installation of new urban furniture in the trade area of Sarrià in order to promote cultural activity.

- The UPC/UB (MBDesign) suggests creating a “Neo-Shade” marquee in the diverse Trading Network with 52 stores.

- Finally, the students from IED Barcelona make a green and ecological proposal for the centre of Barcelona. They recommend the creation of mobile vertical gardens in the Passeig de Gràcia trade area.

“Dissenyem Comerç” is an initiative led by the Tourism and Creative Industries Council together with the Commerce, Markets and Internal Regulations Council and the Treasury, and promoted by Design Hub Barcelona and Barcelona Activa.