What is it?
Barcelona Impulsa is the roadmap for economic promotion within the timeframe of 2035.
The goal is clear: to diversify the economy, create opportunities and quality jobs and strengthen and enhance the city's positioning in strategic sectors such as technology, healthcare and care work, research, culture and the green and blue economy.
It is a strategic document that not only focuses on the present but also builds a Barcelona for future generations.
Guiding principles
Barcelona Impulsa is founded on the principles of the European Pillar of Social Rights.
Gender perspective
Promoting gender equality as a cross-cutting principle by advancing policies to correct the structural inequalities that affect women and foster an inclusive, egalitarian and fair economy.
Territorial and social cohesion
Developing a balanced economic model across the city's neighbourhoods and districts to combat territorial and socio-economic inequality, and leveraging the synergies in each area to achieve social and economic progress.
Equal opportunities
Promoting vocational training and education on an ongoing basis, as well as access to decent work, as key to ensuring that citizens have genuine opportunities to actively contribute to our city’s economic and social progress.
Prosperity
Fostering sustainable economic growth focused on the creation of quality jobs, supporting local SMEs, promoting local commerce and supporting a responsible tourism industry, as well as ensuring access to affordable housing and promoting cultural expression as a driver of development.
Competitiveness
Positioning Barcelona as a global economic leader by investing in innovative sectors and research and development and improving its digital and transport infrastructure.
Equity
Ensuring fair and equal access for everyone by redistributing wealth, combating inequalities and working towards the social and work inclusion and cohesion of the most vulnerable people in society.
Environmental sustainability
Promoting an environmentally friendly economy in which emissions are reduced, natural resources are safeguarded and circular and sustainable production and consumption models are encouraged, as well as creating more green areas and encouraging responsible business practices.
Vision
To make Barcelona an economic capital based on talent and knowledge that promotes access to quality jobs for everyone and the business competitiveness of all economic sectors, both traditional and emerging.
Mision
The Barcelona Impulsa Plan is a comprehensive executive roadmap built on the vision of a diversified economy to address current and future challenges.
The mission revolves around four key areas of work:
01 / Manage the visitor economy
In today’s globalised world, being an internationally recognised city is essential; however, this global dimension also presents significant social challenges.
02 / Promote local retail
To meet the challenge of preserving and enhancing a retail model rooted in the values of proximity, sustainability and identity.
03 / Boost strategic sectors
Such as healthcare, technology and the digital sector, the care economy, creative industries, science and innovation, the agri-food sector, the social and solidarity economy and the blue economy.
04 / Creating quality employment
Creating stable, well-paid jobs with decent working conditions that provide workers with financial security and support professional development, the achievement of a work-life balance and overall well-being.
The economic agenda
The Barcelona Impulsa plan works towards a sustainable, inclusive and competitive economy by promoting innovation, digitalisation and social cohesion. The plan, which is carried out through eight territorial areas and 11 cross-cutting policies, seeks to diversify the city’s economy by promoting 10 strategic sectors that contribute to the creation of high-quality jobs.
Key areas of economic activity
- Diagonal Health Hub – Research, transfer and life sciences.
- Sants-Montjuïc – Events, sports, cooperativism and culture.
- Centre – Re-urbanisation, science and entrepreneurship.
- Seafront – Blue economy and sustainability.
- 22@ – Innovation, entrepreneurship and creativity.
- Besòs – Creative, green and circular industry.
- Zona Franca - Industry 4.0, food and logistics.
- La Sagrera – New centrality and urban development.
Cross-cutting policies. Key challenges
- Promotion of quality employment for all
- Looking after people
- Support for local retail
- Knowledge transfer
- Talent generation and development
- Facilities for entrepreneurship and economic activity
- Strategic autonomy
- Positioning of the city and global connectivity
- Digital transformation
- Green transition of businesses
- Tourism management
Strategic sectors
The economic agenda focuses on promoting strategic sectors for the city, which contribute to generating quality employment.
- Trade and catering
- Health
- Care economy
- Science and innovation
- Visitor economy
- Technology and digital
- Creative industries
- Agri-food
- Blue economy
- Social and solidarity economy
Social justice
Redistributing wealth in an equitable manner, ensuring universal access to essential services and combating all forms of discrimination and social exclusion as the pillars of a fairer and more supportive society.