Tourism is one of Barcelona's most important activities and one of the city government's priorities, given its contribution to the city's economy and the various effects it has on urban life.

It has taken just a few years for Barcelona to become a tourist city. An estimated total of 28 million annual visitors to a city of just 1.6 million residents is not only a good indication of the city’s enormous capacity to attract, but it also reflects the scale of the impact of tourism, which represents around 14% of its GDP and provides jobs for more than 150,000 people.

The activity's sustained growth has also stirred a public debate around its sustainability. The City Council’s response has been to launch the City and Tourism Council, a consultative and participatory body in the area of tourism, and by drawing up the 2020 Strategic Tourism Plan, which contains the roadmap for tourist management in the city.

Goals:

  • To govern tourism, setting the rules of the game to achieve a balance in the city.
  • To ensure the destination’s inalienable sustainability and to do so by adopting a broad approach, incorporating other fundamental criteria into environmental issues such as job quality and the strength of business relations with the local economic community.
  • To promote the best social return on the economic activity generated by activating multiplier effects to extend this to the entire city.

Actions:

  • Barcelona Strategic Tourism Plan for 2020
  • Creation of the City and Tourism Council
  • Special Urban Development Plan for Tourist Accommodation (PEUAT).
  • Shock Plan for Combating Illegal Tourist-Use Housing (HUT).
  • Networking with tourist cities to find common solutions. 
  • Tourist mobility strategy.
  • Agreement on good practices for tour guides in public spaces. 
  • Promotion of the Tourism Observatory in Barcelona: City and Region.
  • Organisational measures for crowded spaces (EGA).
  • Agreements with holiday rental platforms.
  • Mediation programme between local residents and flats and other accommodation used by tourists.
  • Tax on stays in tourism establishments: increased contribution to the municipality with the launch of a new tariff and redefinition of how this income is used.
  • Amendment to the Byelaw on Pedestrian and Vehicle Traffic (approved on 26 May 2017) which sets out alternative traffic provisions for when vehicles are used for an economic activity.
  • District tourism management strategies.
  • Destination tourism marketing strategy.
  • Coaching for business initiatives in the area of responsible tourism.
Instal·lació de la campanya fairtourimBCN amb un llit a la Plaça de la Catedral