The ‘Open to the Future’ programme offers training for commercial establishments

This Barcelona Activa programme offers training geared towards the digitalisation of commercial establishments.

During the months of July, September and October, the ‘Open to the Future‘ training programme run by Barcelona Activa is offering a series of courses on business management and new technologies adapted to the needs of commerce professionals and local services.

The forthcoming sessions, on digitalisation, aimed at managers and staff in the commerce sector and local services, are as follows:

15 July and 17 September – WhatsApp My Business: My Business: the best way of connecting with your customers.

The aim of this course is to understand why WhatsApp is successful and why WhatsApp My Business has taken off. Find out where social media is headed in 2019. Learn how WhatsApp My Business works. You can register and get more information about the course at this link.

17 July and 29 October – Learning more about Facebook to improve your sales. Advanced.

The aim of this session is to optimise your investment in the social network, as well as implementing new systems to create effective adverts. Manage your brand and analyse your competition, find out about the opportunities created by e-commerce and analyse Facebook Audience. You can register and get more information about the course at this link.

24 July, 25 September and 30 October – Starting the digitalisation plan in your commercial establishment

In this course, participants will find out about the digital business models for the commerce sector and have an introduction to the basics of digital strategy. They will also have access to tools for designing the digital strategy of each commercial establishment taking part. You can register and get more information about the course at this link.