A successful model:
The ‘Barcelona markets model’ seeks a Mediterranean approach to developing markets in which people and commerce converge. Such an approach  not only promotes commercial transactions but also fosters human relations. In this context, markets play a special role in the construction of social,  economic and urban organisation and thus in each city’s commercial model. That is why Barcelona bases its model on local commerce, in which the  markets serve citizens in their local setting and by so doing, play a strong role in structuring the territory.

Montserrat Ballarín Espuña
President, IMMB

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Chapter 01