Digitalisation of the tourism management and promotion of destination Barcelona

Digitalisation and innovation

Barcelona City Council and the Barcelona Tourism Consortium have established a collaboration agreement to manage the project “Digitalisation of the tourism management and promotion of destination Barcelona”.

This initiative, within the framework of innovation, aims to create a set of actions to comprehensively develop the digitalisation of tourism promotion and management for destination Barcelona.

The set of actions must ensure interoperability among the stakeholders of Barcelona’s tourism ecosystem, digital connectivity between the various products and services for visitors, and the necessary drive to generate scalable value for destination Barcelona, and guarantee the application of sustainability criteria for the city through diversification, decentralisation and deseasonalisation.

Digitalisation is becoming an essential tool for the evolution of the tourism model, promoting greater competitiveness and a proper balance between supply and demand, an aspect that the pandemic brought into sharp focus. In this regard, it should enable better segmentation and personalisation in terms of promoting and marketing tourism, prioritise the interests and attributes of the city, and significantly improve tourism management to help balance urban dynamics with sustainable tourism.