Presentation of the Barcelona Tourism Consortium Action Plan 2025
The new plan prioritises cultural options and the digital transition. The closure report for 2024 reflects a stabilisation in the flow of visitors and an impact touching on 10,000 million euros.
The Mayor, Jaume Collboni, chaired the general board meeting of the Barcelona Tourism Consortium, where the accounts were approved and the new budget of 52.8 million euros for 2025 was presented. The Consortium Action Plan 2025 prioritises digital transition and cultural options, along with a change to the city’s tourist promotion slogan from Visit Barcelona to This is Barcelona.
The closure report for activity in 2024 shows a stabilisation of the city’s grand tourist magnitudes, with average spending touching on 100 euros per person per day for the first time, with an overall impact that could exceed 10,000 million euros. The figures show that the trend in growth in tourism is now in check, a stabilisation that comes after years or pioneering tourism management measures.
