La jornada organitzada per IQS promou l'emprenedoria social en turisme com a eina de transformació cap a un model més just, inclusiu i sostenible.
- When: 24/11/2025
- Where:Institut Químic de Sarrià - Campus Sarrià - IQS
Barcelona tourism management
Barcelona, a benchmark city in tourism
Urban tourism has become a global phenomenon in recent years, drawing 30 million visitors to Barcelona each year.
The visitor economy employs over 155,000 people, accounts for about 14% of GDP, and generates an expenditure of 10.317 million euros. Barcelona is working on a strategy to manage tourism, promote geographical decentralisation and diversification of the tourist offer, invest in strategic promotion, and maintain a balance with city life.

The Barcelona MICE Destination Support Programme will benefit from joint public and private investment totalling €3.2 million per year, contributed by Barcelona City Council, the Tourism Consortium and the Hotel Guild.

Meeting of hotels and social entities from Sants-Montjuïc to explore collaborations that allow the tourism industry to make a more positive return to the local community.

The Christmas lighting goes on on 22 November.
Delve into the districts and neighborhoods of the city, and enjoy their attractions.
La jornada organitzada per IQS promou l'emprenedoria social en turisme com a eina de transformació cap a un model més just, inclusiu i sostenible.
Les Jornades dels Mercats Emissors són les trobades que apleguen els professionals del sector turístic català i els directors de la Xarxa d'Oficines a l'Exterior de l'Agència Catalana de Turisme.
Aethnic amb el suport de l'Ajuntament de Barcelona organitzem el divendres 14 de novembre de 2025, de 9.30h a 13.30h, a la Sala d'Actes de Ca l'Alier (Barcelona)