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Barcelona, a benchmark city in tourism

Urban tourism has become a global phenomenon in recent years, drawing 30 million visitors to Barcelona each year.

The visitor economy employs over 155,000 people, accounts for about 14% of GDP, and generates an expenditure of 10.317 million euros. Barcelona is working on a strategy to manage tourism, promote geographical decentralisation and diversification of the tourist offer, invest in strategic promotion, and maintain a balance with city life.

Lines of action of our tourist management

Management of high tourist traffic areas

Taxation of the tourism sector and its contribution to the residents

Touristic mobility

Accommodation

Coexistence, safety and prevention

Sustainability and resilience

Digitalisation and innovation

Economic development and social return

Geographical strategy and tourism offer

Promotion, communication and reception

Knowledge

Community and Governance

News

29/10/2025 - 10:41 h Nearly a third of visitors to Barcelona in September were business tourists
The report also notes that in September, 1.2 million people visited Barcelona. This represents an 8.6% increase compared with September 2024.
24/10/2025 - 14:09 h Tourism More resources for attracting international conferences and trade fairs
The Barcelona MICE Destination Support Programme will benefit from joint public and private investment totalling €3.2 million per year, contributed by Barcelona City Council, the Tourism Consortium and the Hotel Guild.
23/10/2025 - 12:12 h Tourism The tourism sector explores new links with local social action
Meeting of hotels and social entities from Sants-Montjuïc to explore collaborations that allow the tourism industry to make a more positive return to the local community.

All news

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Calls, tips and information on tourism management in Barcelona

Discover Barcelona

Delve into the districts and neighborhoods of the city, and enjoy their attractions.

Agenda

Agenda

Jornades 'Ciutat i Turisme'
Despleguem un projecte a llarg termini amb acadèmics, escriptors, artistes i pensadors per reflexionar sobre el turisme com a fenomen global i analitzar l'activitat turística en la intersecció del dret a l'oci i els profunds impactes urbans i ambientals que té
- When: Del 17/11/2025 al 24/11/2025
- Where:Centre de Cultura Contemporània de Barcelona - Sala Mirador
IV Jornada Anual “Emprenedoria Social amb Impacte en Turisme”
La jornada organitzada per IQS promou l'emprenedoria social en turisme com a eina de transformació cap a un model més just, inclusiu i sostenible.
- When: 24/11/2025
- Where:Institut Químic de Sarrià - Campus Sarrià - IQS
Jornades dels Mercats Emissors ESADE Fòrum
Les Jornades dels Mercats Emissors són les trobades que apleguen els professionals del sector turístic català i els directors de la Xarxa d'Oficines a l'Exterior de l'Agència Catalana de Turisme.
- When: 17/11/2025
- Where:Escola Superior d'Administració i Direcció d'Empreses - URL

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