The roadmap for the economic promotion of the city until 2035, which works towards a sustainable, inclusive and competitive economy by promoting innovation, digitalization and social cohesion.
Barcelona tourism management
For years, Barcelona City Council has prioritized the comprehensive management and governance of tourism as an essential element to guarantee a balanced and sustainable city and improve the integration of tourism into the city.
High-traffic Areas (HTAs) are urban areas around iconic places in the city that experience a large influx of people, both residents and visitors.
The City Council has developed the Barcelona Destination Tourism Sustainability Plan (PSTD) to respond to the 4 main axes defined by the European Union itself: the green and sustainable transition, energy efficiency, digital transition and competitiveness.
Barcelona, a benchmark city in tourism
Urban tourism has become a global phenomenon in recent years, drawing 30 million visitors to Barcelona each year.
The visitor economy employs over 155,000 people, accounts for about 14% of GDP, and generates an expenditure of 10.317 million euros. Barcelona is working on a strategy to manage tourism, promote geographical decentralisation and diversification of the tourist offer, invest in strategic promotion, and maintain a balance with city life.
The roadmap for the economic promotion of the city until 2035, which works towards a sustainable, inclusive and competitive economy by promoting innovation, digitalization and social cohesion.
Collection of the main indicators of tourist activity in Barcelona during the month of November 2025.
A project designed to promote the circular economy in the tourism sector, with the aim of systemically transforming business practices and contributing to the sustainability, circularity and resilience of the territory.

The visitor economy is playing an increasingly important role within Barcelona’s economic activity, according to Barcelona City Council’s 2024 report on Barcelona’s productive sector.

Over a million people visited the Museu Picasso Barcelona, the facility to attract the highest number, followed by the Museu d’Història de Barcelona and the Castell de Montjuïc.
The city was named as host of next year’s edition at a ceremony in Vilnius, in recognition of its participatory, creative, sustainable and locally-rooted Christmas model.

Nearly forty cultural venues in Barcelona offer activities for children, families, and adult visitors alike.
Delve into the districts and neighborhoods of the city, and enjoy their attractions.


