Barcelona discusses the key role of the brand and reputation of cities in the post-Covid-19 context
First Deputy Mayor Jaume Collboni took part today in the international webinar on city branding Webinar “Rethinking the City Brand in times of Covid19. Roadmaps to economic and social recovery ”in the frame of the webinar series “Rethinking society” of the UPF Barcelona School of Management, co-organized with Barcelona City Council.


