Designers versus Globalization. Clothes outline, wrap or reveal the body

Men and women modify their bodies with piercings, tattoos and other actions on the skin, which come to be accepted and adopted. 

Streetwear: young people define different standards of beauty. The social networks disseminate images of street styles that set trends. The minimalist currents of the 1990s opt for black and pursue the purest and simplest lines and forms. 

Designers create small collections which are sold in their own boutiques or in multi-brand stores. For the first time, ordinary people buy and wear the same mass-produced outfits all over the world. 

Research into innovative fabrics and high-tech applications changes the body's relationship with clothes and fashion.