Comerç

Winning establishment: Menja Futur

A commercial and social project for opening quality and competitively priced food stores to suit all tastes. Their social menus, aimed at people without resources, offer dignified meals which, during the first year of the project's operations, saw 6000 menus distributed.

The initiative provides social assistance in an unpatronising way, by bringing people at risk of social exclusion into the labour market while also covering their basic needs, a far cry from any the usual charity, queues or marginalisation.

Award: Associació de Llibreters Independents de la Vila de Gràcia

For its vocation for a bookshop co-operation platform, conceived as local cultural centres that contribute decisively to the cultural development of Gràcia and the city of Barcelona.

Gràcia's book dealers have come together as an association to promote and publicise books, reading and related cultural activities, by creating circuits with a map specially published for them and by establishing the 1st Street Book Fair for fostering local commerce.

Award: Associació de Venedors del Mercat dels Encants de Sant Antoni

Supported by stall-holders from not just inside the marquee but also, and very especially, from the pavements of C/ Manso and C/ Tamarit, this initiative represents the ongoing efforts of 140 shops that have been offering a product by which clients identify this unique, highly integrated venue in the neighbourhood. We highlight not just its contribution and support to commercial reflation since it first started but also its continued commitment in 2013 towards commercial.

Award: Carme Izquierdo i Ruiz

President of the Cor Eixample Commercial Hub for 20 years, until last June. Always present at the Barcelona Comerç Foundation and a pioneer in the commercial associations movements, by championing Barcelona's traditional commerce.

She has launched many successful campaigns, such as the Modernist Fair and Street Market. What is more, the association received many institutional awards during her presidency.

Thanks to her involvement, efforts and commitment to the sector, she has succeeded in bringing prestige to a commercial brand, Cor Eixample, work that earned her a well-deserved City of Barcelona Medal of Honour.

Winning establishment: El Cau d’en Paff

For its original formula for incorporating the urban section and neighbourhood of Sant Andreu into the inside of a shop, by bringing continuity to public spaces and opting for the recreational side of culture. El Cau d’en Paff is based on toys and books as tools for cultural initiation, for families and young children, by making a clear commitment to items manufactured in Catalonia and building an alternative to the mass-consumer and depersonalised model.

Special mention: El Setanta-Nou

The jury wanted to express recognition for the career behind this establishment which has been a music-culture icon in Barcelona since 1933, offering clients a whole world of styles in any format and an excellent dedicated staff.

It is now 5 years since it decided to go in for a new shop model, “El Setanta-Nou”, -before "Discos Castelló"-, located along the same C/ Tallers, and it has succeeded through considerable perseverance and dedication to its work in establishing itself as a specialist sales outlet for films, at highly competitive prices and with a vast selection of products.

Winning establishment: René + que electrodomèstics

For its commitment to the environment, which is clearly shown in its environmental information and awareness work among its clients, especially concerning energy saving and efficiency, and for the environmental criteria introduced in the establishment's renovation and the store's best management practices.

Winning establishment: CoopMercat - Porta a Porta

For its social commitment, both in its employment policies for people with disabilities and in the services and assistance that its stores offer elderly people, and for its efforts in promoting local-product commerce and added environmental and social value.

Winning establishment: Òptica Segarra

Òptica Segarra is a notable example of a business's adaptation to changes, improvement and modernisation that turns into an opportunity for extending the store. Not just on a professional and spatial level but also as a step ahead in response to wheelchair users. A transformation that stays true to its roots in the Sant Antoni neighbourhood and market, as a historical and cultural reference.

Winning establishment: Casa Piera Belles Arts

Casa Piera is a good example of the development of a commercial establishment that has understood the need to adapt to new times.

This unique shop, here in Barcelona since 1941, opened a new chapter in its history in 2013 with its official opening in C/ Pintor Fortuny. This is an excellent example of what a commercial establishment must never lose: the DNA and essence of its business, on the one hand, and its commitment to constant innovation and new trends on the other.

his store offers products, services and excellent shopping with the added value you would expect of the Espai d’Art and a presence on social networks.

Winning establishment: Drogueria Rovira

The jury wanted to give special mention to Drogueria Rovira. A hundred-year-old shop which first opened in 1910, in the Galvany neighbourhood in Sant Gervasi, and which remains a benchmark specialist, after four generations, in its products, customised and quality advice and good customer treatment.

Thanks to its endeavours and work well done, the shop currently has over 30,000 items filling its walls from top to bottom, its shelves, its drawers and even its ceiling, a hanger for a huge number of household and general domestic utensils. This magical layout invites you to make a visit not to be missed of the store, leaving no one disappointed.

Best Individual Initiative Prize : Menuts Rosa

The Jury wanted to reward not just the long family career behind a municipal market (four generations, since 1900), but also the transformation of a shop to continue with the development that its customers' needs demand, in addition to a transformation process in the way of treating its clients and delivering them its products. 

Special mention: Associació de venedors del Mercat de Sarrià

The jury offers its recognition to the value of the initiative consisting in the installation of an interactive discount-coupon kiosk inside the market itself, to encourage customer loyalty by issuing various types of discount coupons.