Comerç

Award for establishments that have successfully achieved a generational succession or consolidated transfer, maintaining the essence of the business and adapting to new commercial challenges. Both family and external succession are recognized, with special emphasis on the incorporation of new profiles, entrepreneurial talent and adaptation to new channels or formats.

The existence of a formal transfer process in the last year, the maintenance of original values ​​with a renewed vision, the ability to adapt to the market and the active involvement in the associative fabric of the territory will be valued.

It is aimed at businesses that offer an innovative, differential and quality shopping experience, through personalized attention, a well-designed space, innovative services and the use of various channels (multichannel).

Attention and personalization, space design, innovation in services and channels, and the overall coherence of the experience with the brand's values ​​will be valued.

Aimed at brands or grouped establishments that contribute to the commercial, economic and social dynamism of the city, creating employment, collaborating with the territory and generating benchmarks for progress.

The criteria include social and economic impact, leadership and benchmark capacity, commitment to urban commerce and the promotion of dynamic campaigns or initiatives.

Award for businesses born in Barcelona that have grown and projected internationally, exporting the essence of the city and reinforcing its image as an entrepreneurial and innovative capital.

International implementation with local origin, adaptation of the model to new markets, projection of the Barcelona brand and contribution to its global recognition will be valued.

Recognition to a person in the sector (professional, businesswoman or employee) who has contributed significantly to the promotion, innovation and knowledge of Barcelona's commerce throughout their career.

Consolidated leadership, professional prestige, projection of the values ​​of urban commerce and their continued contribution to the development of the city's commercial sector will be valued.

1. Award for the best individual initiative: For municipal market establishments with a unique, innovative and quality commercial proposal. The distinctive image, the offer, the age, the innovation and the added value of the service will be valued.
 

2. Award for the best collective initiative: for initiatives of vendor associations that contribute to dynamizing a market. Innovative projects, new services or actions that reinforce the role of markets as modern and quality references in the city are recognized.