Awardees of the 20th edition
Innovative commerce award
Winning establishment: Etnia
Etnia, the Catalan glasses manufacturer set up in 2003 with a vocation to internationalise and boasting 7,000 sales outlets worldwide, approaches retail through this flagship shop in Barcelona.
The establishment is a commercial space with a global experience in the culture of spectacles for consumers and professionals alike. It has made the brand work on such aspects as innovation in sales outlets, raising the profile of its “DNA” with a unique retail concept and reclaiming a Modernista building - now its head office - which enhances and livens up El Born’s urban and commercial area.
Special mention: Sephora
An international brand’s commitment to Barcelona, by developing its globally unique and pioneering Store Concept in our city.
This commitment to Barcelona is providing it with the profile that constant innovation represents in commerce, the global experience customers have at sales outlets and which goes beyond the establishment itself, as well as the impetus that this implies for the Pelai – Rambles commercial area, are the proposal's valued elements.
Collaborative commerce award
The area's associations: AMICS DE LA RAMBLA, Mercat de la Boqueria, Associació Comerciants Pl. Reial, FEM RAVAL, Federació Comerciants del Raval, Eix Raval, BARNACENTRE, PELAI CENTRE, PLAÇA UNIVERSITAT I RODALIES, El Corte Inglés
Special recognition goes to the markets, hubs, associations and commercial establishments in the city for the courageous, firm and solidary commitment they showed after the terrorist attacks of 17 August.
That day we were able to see shops, restaurants and other services on and around the Rambla show their extremely brave and solidary sides. All the shops’ workers reacted in an exemplary way to one of the worst moments our city has ever experienced.
Hence this recognition goes to our shopworkers who were there that day and showed their solidarity and went back to work and opened their shops the following day to bring city life back to normal and send out a clear message that Barcelona was not afraid.
Albert González prize for work contributing to the prommotion and knowledge of the city's commerce
Winning establishment: Família Cottet
The Cottet family, for their career spanning over 100 years of business involvement, have helped to boost the city's commerce, from their shop in Portal de l'Àngel, with its iconic thermometer up to the recent opening of the new flagship on Av Diagonal with its cutting-edge technology in optics and audiology.
Mr Javier Cottet is person committed to the city’s associated commercial network, having been the founding member and President of COMERTIA, the Vice-President of Barnacentre, the Vice-president of Barcelona Oberta and a member of the Executive Committee of Turisme de Barcelona's Barcelona Shopping City.
El Sr. Javier Cottet es una persona fuertemente comprometida con el tejido asociado comercial de la ciudad; ha sido miembro fundador y presidente de Comertia, vicepresidente de Barnacentre, vicepresidente de Barcelona Oberta y miembro del Comité Ejecutivo de Barcelona Shopping City de Turismo de Barcelona.
Local commerce award
Winning establishment: El Colorado
El Colorado is carrying out a business initiative with original products in the Guinardó neighbourhood. A commitment to a neighbourhood that is making a commercial recovery. The establishment is a shop with soul, part of the area's commercial memory, turning old furniture into an opportunity for present its products with an innovative aspect, when it comes to building up a network of relations with local crafts, schools, nurseries, and the surrounding’s commercial associations and initiatives.
Sustainable commerce award
Winning establishment: L’Estoc
L'Estoc is contributing to a circular economy by reusing materials in its production process for furniture and other designer items, and for the enormous added social value that it brings by including people with learning difficulties who are deploying their skills to achieve an original, quality and environmentally friendly product.
Mercats de Barcelona award
Winning establishment: Mercat del Ninot
Recognition for Mercat del Ninot’s sellers’ association for all the promotional events they have organised since the official opening of the new, remodelled market. These include the “Cookery Class”, managed and advised by a prestigious chef, where cookery workshops are periodically held, as well as a whole host of events carried out over the year aimed at attracting customers (solidarity "escudella" soup, an omelette competition, Scalextric, raffles, etc.)
Special mention: Soler Capella Carnissers S.L. del Mercat de Provençals
Recognition for a family company with a long tradition, now in its third generation, with an establishment that has become one of the few specialists in horse and foal meat in the city, a product selected directly from their El Pallars and La Cerdanya suppliers.