Awardees of the 21st edition
Innovative commerce award
Winning establishment: Yes Future Positive Supermarket
Is a new local supermarket in Sant Antoni that meets the demands of new lifestyles. Led by a declaration of intent at the shop entrance – The future is this way – it is a new way of selling everyday consumer goods while producing minimum waste. What sets it apart is the company philosophy combined with the features that lend it support: the point of sale, the product display, the range and the ‘manifesto’ at the entrance – reduce, reuse, recycle, respect.
Winning establishment: Wonder Photo Shop
The shop, located on C/ Gran de Gràcia, emerged from the photography device crisis and is an example of how to reinvent yourself. It is an idea of how to innovate in the retail sector,offering new ways of relating to customers and providing them with solutions. It adapts to new patterns of behaviour based on the use made of photos on mobile phones, with the new consumers of the future in mind, giving them the chance to make the most of their creativity. Fujifilm opened this shop, their first in Barcelona, because of the city's retail and tourist potential, as well as its photographic tradition.
Albert González award for work contributing to the promotion and knowledge oh the city's commerce
Award: Ricardo López Beltrol
Ricardo López Beltrol, chair and founder of PILMA,, a benchmark establishment in Barcelona for designer furniture and decorative and travel items with more than 40 years' experience. He set new trends by importing avant-garde products from Scandinavia and Italy, opting for emerging local brands. A speaker at various universities and a regular visitor at international fairs, he has brought to Barcelona what was already a trend in Europe. He is a great fan of minimalist and functional design, and three of the four PILMA establishments in Barcelona, which have become iconic city stores, have been shortlisted for FAD Architecture and Interior Design Awards.
Local commerce award
Winning establishment: Gra de Gràcia
To GRA DE GRÀCIA, for the overwhelming enthusiasm conveyed by a shop created with energy and eagerness to be a model for local businesses, where customers find a personal touch and a shopping option that enables them to follow a healthy diet and gives them the chance to improve the environment. It is committed to the produce of small-scale Catalan producers and to showing where the food comes from to guarantee maximum quality, while also taking care of the environment, promoting responsible consumption and avoiding the use of plastic packaging by offering their customers alternatives. They also hold talks and courses on healthy cooking.
Winning establishment: Núvol de Fils
To NÚVOL DE FILS, for their commitment to keeping a neighbourhood shop model alive with a bold decision to stick to the tradition of a singular, 35-year-old shop and with some very clear objectives, namely to establish a close relationship with the neighbourhood and motivate the other shopkeepers in the vicinity. They take part in projects such as “Commerce and Schools”, “Volunteers for the Language”, “Radars” and “Portraits of the Neighbourhood”, and they get their customers involved in decorating the lamp-posts for the local festival. They also hold workshops in the shop with the idea of not losing this business model.
Sustainable commerce award
Winning establishment: Vida Meva
To VIDA MEVA, for promoting local organic and seasonal food, for a purchasing policy that prioritises direct contact with local suppliers, and for implementing a waste prevention policy with solutions that foster customer involvement. Likewise, the award acknowledges Vida Meva’s collaboration with a neighbourhood association to which they donate food, a decision that prevents food waste and provides resources for its social environment.
Winning establishment: Demano
To DEMANO, for its capacity to create and market attractive, functional items made from reused materials that would otherwise become waste. Upcycling also adds social value: It is a local process in terms of where most of the material comes from and the design and production take place in Barcelona itself, involving small sewing workshops and social entities that promote the integration of people at risk of social exclusion.
Collaborative commerce award
Award: Poble-sec Paral·lel retailers association
The Poble-sec Paral·lel retailers association. This dynamic, innovative shopping hub, which belongs to the Barcelona Commerce Foundation, has taken a further step towards the collaborative economy and has set up the Poble-sec Economies Fair designed to show how the neighbourhood economic community transcends the usual space of local commerce. Cooperative workers, coworkers, liberal professionals, local producers and nurseries have come together and broken down the barriers between different types of businesses, producers and professionals to foster a cohesive neighbourhood and a local collaborative economy.
Mercats de Barcelona award
Winning establishment: Carnisseria Solé
For the best individual initiative to revitalise a municipal market in Barcelona. To CARNISSERIA SOLÉ Mercat de les Corts. The award acknowledges the Solé family’s roots in the Mercat de les Corts, where their butcher’s business has always been based and is now run by the third generation of the family. They have overcome the difficulties their business has faced, most notably the mad cow crisis which stigmatised the consumption of red meat, to now set the standard in the neighbourhood, selling a wide variety of meats with a high degree of professionalism.
Winning establishment: Tufasfood
For the best collective initiative. To Mercat de l’Estrella, for the novelty of its TUFASFOOD project, which conveys the markets’ gastronomic culture through an advice service, workshops and gastronomic activities, based in the market itself. The project got off the ground in the summer of 2016 and has breathed life into a little-used space to become a gastronomic classroom with a programme of activities designed to appeal to everyone. This action not only preserves our gastronomic heritage, but it also generates a community spirit, involving food professionals and local residents alike.