The Municipal Institute of Markets of Barcelona is renewing its visual identity and is beginning to implement it. In a year marked by the pandemic, the campaigns and activities have been redefined and adapted to health safety protocols, prioritising their virtual format.
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Corporate identity
The Municipal Institute of Markets of Barcelona is renewing its graphic identity to update it and adapt it to process of physical and digital modernisation of the markets. The new brand is built on the traditional values of the markets, highlighting the idea of diversity and, at the same time, of the network. It is working on the concepts of being a network of local commerce, services, variety, quality, trust, and of a meeting point under the umbrella of the Barcelona brand.
Activities
2020 was marked by the COVID-19 pandemic, which considerably limited the face-to-face activities. Prior to the declaration of a state of emergency, with the consequent lockdown, which was declared on 13th March (and lasted more than two months), some of the planned actions were able to be carried out but most events were finally turned into digital actions.
Barcelona, Christmas city
The Christmas 2020 project signified the challenge to generate, in an exceptional context, a long-term model based on complicity between commerce and culture. The IMMB is integrated into the Christmas office, responsible for conceptualising and producing a whole series of activities that highlight the value that links the
Christmas festivities, the city, retail, the markets, the hospitality sector and people.