Digitalisation and innovation
Digitalisation must be integrated into the visitor experience and management. Increasing the digitalisation of tourism activities and promotion, as well as visitor service and experience, is key to ensuring the sector’s structural competitiveness while maintaining sustainability standards.
Promoting the comprehensive digital transformation of the visitor economy in Barcelona is essential to optimise tourism management, improve the visitor experience, and simultaneously promote the city’s competitiveness and sustainable development. Making Barcelona a smart and sustainable destination through the digitalisation of public and private initiatives related to tourism is important, as well as the implementation of new technologies.
