The roadmap for the economic promotion of the city until 2035, which works towards a sustainable, inclusive and competitive economy by promoting innovation, digitalization and social cohesion.
Barcelona tourism management
For years, Barcelona City Council has prioritized the comprehensive management and governance of tourism as an essential element to guarantee a balanced and sustainable city and improve the integration of tourism into the city.
High-traffic Areas (HTAs) are urban areas around iconic places in the city that experience a large influx of people, both residents and visitors.
The City Council has developed the Barcelona Destination Tourism Sustainability Plan (PSTD) to respond to the 4 main axes defined by the European Union itself: the green and sustainable transition, energy efficiency, digital transition and competitiveness.
Barcelona, a benchmark city in tourism
Urban tourism has become a global phenomenon in recent years, drawing 30 million visitors to Barcelona each year.
The visitor economy employs over 155,000 people, accounts for about 14% of GDP, and generates an expenditure of 10.317 million euros. Barcelona is working on a strategy to manage tourism, promote geographical decentralisation and diversification of the tourist offer, invest in strategic promotion, and maintain a balance with city life.
The roadmap for the economic promotion of the city until 2035, which works towards a sustainable, inclusive and competitive economy by promoting innovation, digitalization and social cohesion.
Collection of the main indicators of tourist activity in Barcelona during the month of October 2025.
A project designed to promote the circular economy in the tourism sector, with the aim of systemically transforming business practices and contributing to the sustainability, circularity and resilience of the territory.

The conference explored the limits of the current tourism model and the emerging paths towards a regenerative model that can create environmental, social and community vitality.

La Boqueria market has taken a step forwards in its digital transformation with the installation of 78 smart sensors to anticipate overcrowding, strengthen security and optimise internal mobility in the market.

In addition to the traditional Christmas activities, highlights include Els Llums de Sant Pau, NATALIS, at Poble Espanyol, and the traditional Banyada Nadalenca de Calella.

Barcelona has risen in the ICCA’s analysis of the meetings tourism sector, ranking 1st by number of delegates and 4th by number of meetings.
Delve into the districts and neighborhoods of the city, and enjoy their attractions.

Del 28 de novembre de 2025 al 6 de gener de 2026, El Museu Marítim de Barcelona participa en una nova edició de la Fira de Nadal al Moll de la Fusta.