Promotion, communication and reception
It is important to address tourism management from the communication aspect as well. It is necessary to adapt the existing strategy and tools to new challenges, strengthening profiles and practices that prioritise sustainability and a higher social return.
Promotion and communication are also seen as management tools, as they can influence the image of the destination and help to target segments and markets that align with the city’s motivations and interests, leveraging digitalisation opportunities to generate a greater economic and social return by increasing the average length of stay and repeat visits.
