Digital portal of the city’s museums
This initiative, led by the Barcelona Institute of Culture (ICUB), involves designing and developing a multilingual digital platform showcasing Barcelona’s heritage and museums. Its aim is to strengthen and enhance the prominence of the city’s cultural and heritage institutions both nationally and internationally.
The mission is to structure, streamline and enhance the appeal of Barcelona’s cultural offerings, increasing their visibility and promoting the city’s cultural assets through a digital showcase of collections, exhibitions and activities related to the city’s heritage and museums.
The goal is to establish a competitive virtual cultural space on an international scale, highlighting the value of both digital and in-person experiences of Barcelona’s cultural assets.
The launch of the portal will be accompanied by an international campaign focusing on identity, branding and communication designed to present it and emphasise its advantages in promoting Barcelona’s heritage and museum offerings with a clear international focus.