Geographical strategy and decentralisation of the tourism offer

The increase in urban tourism has led Barcelona City Council to undertake a series of strategic actions aimed at redefining the city’s tourism model and decentralising the offer of tourist attractions.

Barcelona City Council aims to encourage the geographical decentralisation of tourism activity by adopting a polycentric approach, through the promotion of new imaginaries. Therefore, areas such as the Barcelona coastline near the Fòrum, the areas of the Besòs river and Collserola Park, or Montjuïc mountain offer new places to explore that can attract visitors interested in culture, sports and the natural environment.

Projects

Improvement of Barcelona’s beaches and restoration of the Forum bathing area

As part of the strategy for geographical diversification of the tourism offer, this is the key project.

Geographical strategy and decentralisation of the tourism offer

Tourism Sustainability Plan for Destination Barcelona (TSPDB)

The Tourism Sustainability Plan for Destination Barcelona involves a significant financial contribution from the NextGenerationEU funds towards the decentralisation of Barcelona’s tourism offer, wi

Geographical strategy and decentralisation of the tourism offer

Environmental restoration of Parc del Laberint d'Horta

The strategy for geographical diversification of the tourism offer includes the environmental restoration of the parc del Laberint d’Horta.

Geographical strategy and decentralisation of the tourism offer

Environmental restoration of Ciutadella Park

The strategy for geographical diversification of the tourism offer includes the environmental restoration of Ciutadella Park.

Geographical strategy and decentralisation of the tourism offer

Renovation of the Collserola fountains and their surroundings

The strategy for geographical diversification of the tourism offer includes a plan to renovate and refurbish the area of the Collserola fountains.

Geographical strategy and decentralisation of the tourism offer

Nou Barris Urban Art laboratory

The strategy for geographical diversification of the tourism offer includes a plan to create an urban art laboratory in Nou Barris, aimed at promoting visual arts and fostering the creation of star

Geographical strategy and decentralisation of the tourism offer

Immersive room at the Monastery of Pedralbes

The strategy for geographical diversification of the tourism offer includes the creation of an immersive room in the Chapel of Saint Michael at the Monastery of Pedralbes.

Geographical strategy and decentralisation of the tourism offer

Geological Garden on Carrer Menéndez y Pelayo

The strategy for geographical diversification of the tourism offer includes the creation of a geological garden on Carrer Menéndez y Pelayo.

Geographical strategy and decentralisation of the tourism offer

Renovation of Fabra i Coats – Museum of Work (ICUB)

The strategy for geographical diversification of the tourism offer includes the renovation of part of the old Fabra i Coats factory.

Geographical strategy and decentralisation of the tourism offer

Renovation of Montjuïc Castle

The strategy for geographical diversification of the tourism offer includes a plan to renovate Montjuïc Castle.

Geographical strategy and decentralisation of the tourism offer

Digital museology at the Casa de l’Aigua in Trinitat Nova

The strategy for geographical diversification of the tourism offer includes a plan to convert the Casa de l’Aigua in Trinitat Nova into a museum.

Geographical strategy and decentralisation of the tourism offer

Creation of a bike and pedestrian route along the Rec Comtal

The strategy for geographical diversification of the tourism offer, includes a plan to build and consolidate a pedestrian and bike path following the route of the Rec Comtal, connecting the various

Geographical strategy and decentralisation of the tourism offer

Call for subsidies to digitalise the private sector of the visitor economy

Thanks to the Next Generation funds, a call for subsidies has been launched by Barcelona City Council and managed by the Directorate of Tourism, aimed at accelerating the transformation and digital

Geographical strategy and decentralisation of the tourism offer

Digital portal of the city’s museums

This initiative, led by the Barcelona Institute of Culture (ICUB), involves designing and developing a multilingual digital platform showcasing Barcelona’s heritage and museums.

Geographical strategy and decentralisation of the tourism offer

Renovating the escalators on Montjuïc mountain

Barcelona Serveis Municipals (BSM) is renovating or replacing the existing escalators on Montjuïc mountain.

Geographical strategy and decentralisation of the tourism offer

Improvement and remodelling of Barcelona Nord Bus Station

Barcelona City Council has green-lighted the project for the renovation and improvement of the station’s spaces and services, with the goal of continuing to ensure the best experience for traveller

Management of high tourist traffic areas

Geographical strategy and decentralisation of the tourism offer

Knowledge

Sensor system in high tourist traffic areas

Effective tourism management requires access to precise and current data that enables real-time decision-making to maximise opportunities and improve visitor flows.