Nou Barris Urban Art laboratory
The strategy for geographical diversification of the tourism offer includes a plan to create an urban art laboratory in Nou Barris, aimed at promoting visual arts and fostering the creation of start-ups in the area.
The objective of this project is to create a tourist attraction in the district through an urban art initiative, which will also help to revitalise deprived areas, foster a sense of belonging and identity among the local community, and involve a process of collective creation that enhances social cohesion.
Furthermore, implementing an urban art project in the area will help reimagine spaces, streets, facades and heritage buildings, such as the Torre Baró Castle or the Casa de l’Aigua in Trinitat Nova. The idea is to put Nou Barris, and especially the Torre Baró neighbourhood, on the map with innovative artistic interventions that showcase the area and integrate it into the city’s tourism landscape.
These initiatives would range from temporary to permanent projects, incorporating various artistic techniques such as visual arts and light installations, all while emphasising the area’s urban and natural heritage. To make this possible, a synergy would need to be created between the best local talent and international creators, ensuring that while the intervention spans the entire district, the heart of the project will be the Torre Baró neighbourhood. This area will transform into an urban laboratory that leads trends in art, design, urban lighting and community engagement. The proposal involves exploring opportunities to promote the economic development of the area. The project aims to be an economic boost for the district, while also acting as a catalyst for new regeneration projects in the area.
The initiative covers two main lines of action: First, the creation of high-quality artistic interventions in public spaces and buildings, both public and private, by professional artists. And second, the creation of urban art interventions available to organisations and individuals under supervision.
All this work will be carried out following these steps:
- Creation of a technical office for the comprehensive management of the project.
- Creation of an information point.
- Identification and definition of the spaces to be addressed.
- Design of a campaign.
- Organisation of the international competition.
- Development of bespoke technological tools.