Creative industries
Creative industries are the focal point of culture where all artistic and creative expression that pro-actively enters into dialogue with new technologies to the point where it adapts to them and finds in them an automatic reproduction tool, progressively lands.
These industries also include new sub-sectors tied to the economy (such as programming, video creation, R&D, and so on) and activities with "traditional roots" in manufacturing, such as printing, fashion, jewellery, musical instruments and toys.
Following this definition, a large part of Barcelona’s current creative landscape is shaped by cultural and creative industries. Furthermore, they are a cultural sphere that is in constant growth, and a powerful vehicle for creating competitiveness, wealth and jobs.
Barcelona is the hub for creative activities in Catalonia. Creative activities account for over 160,000 jobs potentially linked to this sector in 2021, which represents 14.3% of employment in the city and half of creative employment in Catalonia (52.2%). The core of the city's creative industries generates a turnover of more than €10 billion in the city and over 43,000 jobs. According to the most recent urban research, there is a strong correlation between a higher percentage of people employed in creative industries and a higher production per inhabitant. A lot of festivals are held in Barcelona every year and they act as a catalyst for opportunities in the city. It is calculated that the fairs, festivals and large events held in Barcelona have a financial impact of over €5,billion a year.
- Creation of the Barcelona Creative Board.
- To promote training, research, investigation and the launch of business proposals in the creative industry sphere.
- To extend its area of influence and to generate sectoral relations with all kinds of business, digital, logistics and finance environments that depend directly or indirectly on the role of creative industries.
- To develop a stable programme of trade fairs, economic events (fashion parades, restaurant weeks, etc.), ideas competitions to attract investors, etc. which take place at Disseny Hub Barcelona (DHUB) or other city venues associated with its foundational project.
- To develop a strategy for promoting the city aimed at boosting and internationalising the creative industries.
- To develop a sociocultural programme based on exhibitions, shows and educational activities.
- To promote collective influence in areas of public decision-making (legislation and taxation, public funding, official involvement, etc.) and collective management (rights, patents, intellectual property).
- To programme the promotion of talent and entrepreneurship in areas such as fashion, design, audiovisuals and video games.
- To develop the DHUB as a space that integrates the various expressions of design and creative industries to facilitate debate, research and the presentation of new projects and contents on a local and international scale.
- Creation of the Barcelona Creative Board, made up of the main representative associations, companies and personalities from Barcelona's world of design and creative industries.
- To make agreements with specialised schools and universities to create joint working programmes, grant policies, startup projects and efficient strategies for promoting new talent.
- To ensure a presence at international fairs and markets in the areas of design and other sectors of the creative industries.
- To design the 2030 Palo Alto plan to incorporate it into the general dynamics of the sector.
- To create new channels of communication and to make agreements with existing ones which will raise awareness of the potential of the local creative industry among Barcelona’s residents.
