The markets lead the commerce in each neighbourhood and, in turn, drive the urban market model internationally. The market is a key part of economic development and job creation in every neighbourhood.

1- Leading the food distribution of fresh produce in the city of Barcelona

The city's markets want to position themselves as the main place to buy fresh produce, both in terms of quality and variety and price. For this reason, they are committed to enhancing the quality of service of their traders, through personalisation and customer service.

2- Continuing to lead the management model of the municipal urban markets 

Barcelona's markets want to continue to maintain their public-private management model and are committed to innovation. In addition, they want to strengthen their position as an institutional leader in the field of urban markets in Catalonia and Spain, but also as international benchmarks.

3- Fostering a model of sustainable market management

The Municipal Institute of Markets of Barcelona wants to promote a competitive management model in the markets, committed to different strategies, such as the development of an ongoing education plan for traders or promoting a planned professional and generational change and knowledge transfer. In addition, it works to generate synergies with private operators and for the development of digital channels as tools to boost the activity of the facilities.

4- Maintaining consumer orientation

The city's markets want to develop a flexible system of consumer loyalty, analysing the lifestyles of Barcelona residents in order to develop the most appropriate services and products. They also act to attract new groups and customer profiles.

In addition, they are committed to promoting R & D & I (research & development & innovation) in products and services and to encouraging participation in strategic innovation projects for the markets. Finally, they advocate taking advantage of the synergies of commerce and tourism.