Barcelona has positioned itself as a successful urban tourist destination, capable of attracting people, talent, and investment. Visitor expectations have been disrupted by the Covid-19 pandemic, a crisis that simultaneously provides an opportunity to rethink the city's relationship with the 'visitor economy' and to reframe and strengthen the dialogue between the worlds of culture and tourism.
The Department of Tourism and Creative Industries, in collaboration with the Barcelona Institute of Culture, is promoting this forum to identify potential areas of connection and medium to long-term intervention strategies through reflection and debate among dozens of experts and representatives from these fields. To achieve this, focus groups have been organized around 10 presentations that you can find in the program.
The forum's conclusions were presented at DHUB on January 20, 2021, at 10:00 a.m. during a plenary session with the participation of:
Jaume Collboni, Deputy Mayor for Economy, Employment, Competitiveness, and Finance
Joan Subirats, Deputy Mayor for Culture, Education, Science, and Community
Xavier Marcé, Councilor for Tourism and Creative Industries
You can watch the recording here:
Programme
| Time | Lectures | Speakers | Documents (in Catalan) |
|---|---|---|---|
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02/11/2020 9:30 to 11:30 |
Focus Group 1 Are there activities strictly aimed at foreign visitors? |
Alberto Guijarro, Director of Primavera Sound |
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02/11/2020 12:00 to 13:30 |
Focus Group 2 Reference experiences at national and international levels regarding specific tourist challenges |
Anna Silyunas, General Director of the Fundació Casa Rússia Barcelona |
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02/11/2020 16:00 to 17:30 |
Focus Group 3 The relationship between heritage content and intangible content |
Marta Lacambra, General Director of the Fundació Catalunya la Pedrera |
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03/11/2020 9:30 to 11:30 |
Focus Group 4 Content creation and production. The role of public cultural institutions and the role of the private sector in relation to audiences and tourism |
Jordi Sellas, Cultural Manager |
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03/11/2020 12:00 to13:30 |
Focus Group 5 Promoting local audiences as a gateway to international success |
Pep Salazar, OFFF Barcelona |
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03/11/2020 16:00 to 17:30 |
Focus Group 6 Structures and financing models. Public support, investors, sponsors. The active role of taxation in relation to tourism management |
Michael Goldenberg, Member of the Supervisory Board of Barcelona Global and General Director of Value Retail Management Spain, S.L.U., and Corporate Director of Value Retail, PLC | |
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04/11/2020 8:30 to 10:00 |
Focus Group 7 Marketing and promotion of tourist content |
Àngel Díaz, Advanced Leisure Services |
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04/11/2020 11:00 to 12:30 |
Focus Group 8 Coexistence between commercial content and sociocultural policies in tourism management discussions |
Nadia Arroyo, Director of Fundació Mapfre Barcelona |
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04/11/2020 13:30 to 15:00 |
Focus Group 9 Establishing stable spaces for debate and idea exchange between cultural and tourism sectors |
Xavier Fina, Director of ICC Consultors |
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04/11/2020 16:00 to 17:30 |
Focus Group 10 What is the legacy of tourism in the City |
José Antonio Donaire, Professor at the University of Girona |
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20/01/2021 10:00 |
Plenary session |
Jaume Collboni, Deputy Mayor for Economy, Employment, Competitiveness, and Finance; Joan Subirats, Deputy Mayor for Culture, Education, Science, and Community; and Xavier Marcé, Councilor for Tourism and Creative Industries |
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Participants
- Mar Alarcón, Social Car
- Enrique Alcántara, APARTUR
- SalvadorAnton, Universitat Rovira i Virgili
- Isabel Aparicio, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Enrique Aranda, Hotel Expert
- Nadia Arroyo, Fundació Mapfre Barcelona
- Mateo Asensio, Consorci de Turisme de Barcelona
- Joaquim Ausejo, Hotel Alma
- Judit Avinyó, Fundació Barcelona Cultura
- Rosa Bada, Consorci de Turisme de Barcelona
- Jordi Badia, Councilor of Turisme i Indústries Creatives. Ajuntament de Barcelona
- Marilén Barceló, Councilor. GM CS. Ajuntament de Barcelona
- Gemma Batlle, EURECAT
- Octavi Bono, Direcció General de Turisme de la Generalitat de Catalunya
- Judit Cabana, Weareboth
- Glòria Cabrera, FECALON
- Lluís Cabrera, Taller de músics
- Mònica Cadena, Dir. Turisme i Indústries Creatives.Ajuntament de Barcelona
- Gianluca Camaggio, Consorci de Turisme de Barcelona
- Esteve Caramés, ICUB.Ajuntament de Barcelona
- Cristina Cárcel, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Judit Carrera, CCCB
- Josep Maria Carreté, MACBA
- Cesc Casadesús , Grec Festival de Barcelona
- Manel Casals, Gremi d'Hotels de Barcelona
- Marta Clari, ICUB. Ajuntament de Barcelona
- Toni Clariana, Palo Alto
- Miquel Curanta , Institut Català de les Empreses Culturals
- Marko Daniel, Fundació Miró
- Xavier de Balaguer, Concept Agency
- Ignasi De Delàs, Consorci de Turisme de Barcelona
- Javier de las Muelas, Dry Martini
- Sergi Diaz, ICUB. Ajuntament de Barcelona
- Àngel Díaz, Advanced Leisure Services
- José Antonio Donaire, Universitat de Girona
- Artur Duart, Magma Cultura
- Mireia Escobar, Dir. Turisme i Indústries Creatives. DHUB. Ajuntament de Barcelona
- Jordi Ficapal, Escola de Turisme Sant Ignasi
- Xavier Fina, ICC Consultors
- Mònica Flores, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Silvia Susana Flores, Consorci Turisme de Barcelona
- Elena Foguet, Value Retail Spain
- Isabel Galobardes, PIMEC
- Mercedes Garcia, Consorci de Turisme de Barcelona
- Pepe García Aguarod, Eventoplus
- Michael Goldenberg, Barcelona Global
- Josep Mª Gómez, Consorci de Turisme de Barcelona
- Joan Miquel Gomis, Universitat Oberta de Catalunya
- Ramón González, CCOO
- Itziar González, Arquitecta
- Joan González, Docs Barcelona
- Joan Grané, Teatre Victòria
- Albert Guijarro, Primavera Sound
- Marta Guinart, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Mateu Hernández, Barcelona Global
- Santiago Hernández, Fòrum District
- Jordi Herreruela , Cruïlla
- Mireia Juan, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Gabriele Kreuter-Lenz, Goethe Institut
- Marta Labata, BSM
- Marta Lacambra, Fundació Catalunya la Pedrera
- Cristina López, MACBA
- Olga López, Museu Marítim de Barcelona
- Cristina López, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Pili Malagarriga, Segundo Mundo RSCC
- Joan Antón Maragall, Associació Art Barcelona
- Xavier Marcé, Regidor de Turisme i Indústries Creatives. Ajuntament de Barcelona
- Àngels Margarit, Mercat de les Flors
- Marta Marín Dirección creativa estratègica
- Pere Mariné, Federació d'Associacions de Veïns i Veïnes de Barcelona
- Oriol Martí , Campanya de Nadal. Ajuntament de Barcelona
- Rafa Martínez, Folch Studio
- Ferran Mascarell, Regidor. GM JxCat-Junts. Ajuntament de Barcelona
- Emili Masferrer, Casa Vicens
- Toni Massanés, Fundació Alicia
- Mònica Mateos, ICUB. Ajuntament de Barcelona
- Claudio Milano, Ostelea
- Jaume Muñoz, ICUB. Ajuntament de Barcelona
- Lluís Noguera, Caixa Fòrum
- Marta Otzet, Sagrada Família
- Valentí Oviedo, Gran Teatre del Liceu
- Gabriele Palma, Casa Seat
- Jordi Pardo, Fundació Pau Casals
- Ada Parellada, Semproniana
- Núria Paricio, Barcelona Oberta
- Jordi Pascual, Comissió de Cultura, Ciutats i Governs Locals Units – CGLU
- Aina Pedret, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Lluïsa Pedrosa, ICUB. Ajuntament de Barcelona
- Sílvia Perera, Foment del Treball Nacional
- Mar Pérez, Port de Barcelona
- Teresa Pérez, Consorci de Turisme de Barcelona
- Ricard Pié, Institut Interuniversitari “Habitat, Turisme, Territori” (UPC-UMA)
- Ferran Poca, ACEGAL
- Miquel Puig, Regidor, GM ERC. Ajuntament de Barcelona
- Bernat Puigtobella, Núvol, Digital de cultura de l'ARA
- Íngrid Pujol, Ateneu Popular de Nou Barris
- Anna Ramirez, ICUB. Ajuntament de Barcelona
- Vanessa Requena, AENA
- Xavier Ricart, Cambra de Comerç, Indústria i Navegació de Barcelona
- Carlos Rivadulla, GM Barcelona pel canvi. Ajuntament de Barcelona
- Ana Rivero, Advanced Leisure Services
- Ricard Robles, Sónar
- Joan Roca, MUHBA
- Isabel Roig, Barcelona Centre de Disseny
- Josep Antón Rojas, Consorci de Turisme de Barcelona
- Carme Rubió, Generalitat de Catalunya
- Pep Salazar, OFFF Barcelona
- Álex Sàlmon, Economia Digital
- Hector Santcovsky, Àrea Metropolitana de Barcelona
- Àngels Santigosa, Ajuntament de Barcelona
- Care Santos, Escriptora
- Fede Sardà, Luz de Gas
- Jordi Sellas, Gestor Cultural
- Marta Serra, B-Travel
- Maria Àngels Serra, Chias Màrqueting
- Pepe Serra, MNAC
- Anna Silyunas, Casa Rússia a Barcelona
- Adolf Sotoca, Institut Interuniversitari “Habitat, Turisme, Territori” (UPC-UMA)
- Xavier Suñol, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Àlex Susanna, Fundació Vila Casas
- Josep Tardà, Fundació privada Hospital de la Santa Creu i Sant Pau
- Vicens Tarrats, CCOO
- Maixaixa Taulé, Museu Egipci
- Mònica Terol, Consorci de Turisme de Barcelona
- Patrici Tixis, Gremi d’editors
- Joan Torrella, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Eduard Torres, Turisme de Barcelona
- MontseTort, ICUB. Ajuntament de Barcelona
- Josep M Trenor, Praktic Hotels
- Marta Tria, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Enric Truñó Consultor
- Catiana Tur, ACAVE
- Guillermo Vallet, Foment del Treball Nacional
- Josep Francesc Valls, ESADE
- Consol Vancells, Ajuntament de Barcelona
- Carles Vicente, ICUB. Ajuntament de Barcelona
- Sergi Vicente, BTV
- Isabel Vidal, ADETCA
- Isaac Vidales, Intercruise
- Francesc Vila, Diputació de Barcelona
- Sílvia Villaró, Dir. Turisme i Indústries Creatives. Ajuntament de Barcelona
- Pepe Zapata, TRESC
- Carmen Zapata, ASACC.