Barcelona City Council has remodelled the Parc del Poblenou basketball courts in collaboration with Foot Locker and the NBA
The refurbishment has given this sports area a new image that brings together the pursuit of sport and urban art.
The basketball courts in Poblenou park have been fully refurbished. The sports clothing brand Foot Locker and the NBA have taken part in the refurbishment works driven by Barcelona City Council. This partnership between the three parties has made it possible to refurbish this sports area, providing it with a new image.
The refurbishment work is part of the community programme promoted by Foot Locker, which has joined forces with the NBA and local artist networks to make it possible. The aim of the programme is to drive social change through basketball and culture by providing infrastructure to attract fans and increase ties to the territory.
The association with local talent, which also includes visual artists, has given the basketball courts in Poblenou a new identity. The refurbished courts have been designed by Juan Ramón Guerrero, better known as Jotaerre, who has drawn inspiration from a summer basketball day in Barcelona. The colours of the court are reminiscent of dawn and sunset, and the words “community and hope” are highlighted as its social goal.
The project speaks for modernity and inclusion by focusing on a combination of sport and contemporary art. The idea has led to a refurbished area with a positive impact on the quality of the court and upgraded components to encourage maximum participation and enjoyment of this privileged seaside setting.
A sporting city, a sporting neighbourhood
As part of its commitment to encourage more people to play this game in Barcelona, Foot Locker has also joined forces with Streetball BCN Sants (SBS) to launch an initiative with the Sant Martí district’s support.
This partnership was born in 2010 to promote basketball on the streets, social integration and cultural exchange through sport. Foot Locker will provide resources to SBS to keep using basketball as a form of progress in the community, funding monthly training sessions on the court and increasing teams’ training capacity, as it will give their coaches access to better training certifications.