Barcelona City Council

Barcelona has adopted a digital transformation model that encourages the use of new technologies in shops, restaurants and bars as a source of opportunities and competitive advantages in today’s ever more digital and multi-channel economic and social environment. The main municipal goals are as follows:

Continue improving the level of digital maturity of neighbourhood shops, restaurants and bars to accommodate the increasingly digital needs and habits of consumers in Barcelona.

  - Speed up the digital transformation of neighbourhood shops, restaurants and bars, creating competitive advantages for establishments with an increasingly active presence on the internet and social media.

  - Make it easier for establishments to develop their online sales channels and deploy multi-channel business strategies.

  - Given the municipal interest in backing this area, the call for subsidy applications is being launched on a competitive basis, for the digital transformation of the city's shops, restaurants and bars for the year 2024.

The application period is from 23 April to 22 May 2024, first and last days included, so any application submitted outside that period will be rejected. Subsidy applications must be submitted online, using Barcelona City Council’s procedures portal.