Tourism is one of Barcelona's most important activities, both for its contribution to the city's economy and for the various effects it has on urban life. In the last few years tourist activity has mushroomed in the city, making it necessary to develop a tourism model based on economic, social, environmental and cultural sustainability. In this context, the European project Cityflows aims to demonstrate how the use of new technologies can help in the responsible management of areas of high tourist interest while respecting the confidentiality of personal data.
Cityflows is a project funded by the European Institute of Innovation and Technology (EIT) of EIT Urban Mobility. The project focuses on developing and demonstrating how radio frequency identification (RFID) technology is capable of contributing to our knowledge of the mobility behaviour patterns of tourists visiting Barcelona at points of high tourist interest, while respecting the confidentiality of personal data. This will enable the development of future monitoring systems that are more secure and which respect the confidentiality of personal data. With this objective in mind, a pilot test will be carried out in the city of Barcelona in Park Güell, where this information will be collected and entered into a DSS (Decision Support System) to evaluate and propose improvements in the planning and management of areas of high tourist interest. The IMI and the Barcelona City Council’s Department of Tourism are responsible for the coordination and management of this use case.