Barcelona City Council

Barcelona has adopted a digital transformation model that encourages the use of new technologies in shops, restaurants and bars as a source of opportunities and competitive advantages in today’s ever more digital and multi-channel economic and social environment. The main municipal goals are as follows:

Continue improving the level of digital maturity of neighbourhood shops, restaurants and bars to accommodate the increasingly digital needs and habits of consumers in Barcelona.

  - Speed up the digital transformation of neighbourhood shops, restaurants and bars, creating competitive advantages for establishments with an increasingly active presence on the internet and social media.

  - Make it easier for establishments to develop their online sales channels and deploy multi-channel business strategies.

  - Given the municipal interest in backing this area, the call for subsidy applications is being launched on a competitive basis, for the digital transformation of the city's shops, restaurants and bars for the year 2023.

The application period is from 7 March to 3 April 2023, first and last days included, so any application submitted outside that period will be rejected. Subsidy applications must be submitted online, using Barcelona City Council’s procedures portal.